graduate collection 2019/20: modernability
At my final year of university, I created a collection that highlighted the novelty of futuristic aesthetics. As time moves forward, humans have an innate desire and ability to reflect and reminiscence. This desire to project into the past explains our fascination with retro aesthetics. On the other hand, the unwritten future is a world of possibility, wonder and unknown. It’s this combination of ideas that unpinned the rise of the retro-futuristic aesthetic and therefore created Modernability, based in Amsterdam.
An expression of sensuality and enhanced romanticism is curated in this collection. Highlighted elements depict innate feminine features and highlight the female body. The aim in which to prove a sense of empowerment, through vulnerability and intimacy. This theme allowed a certain playfulness that captures the perception of this powerful representation; that vulnerability presents strength. Below shows my process from the original inspiration to final results. Published in print and online in Feorce Magazine November Vol 6, cover and 10-page spread in Mob Journal Vol 10 #38 Edition and online at Pattern Magazine.
To see more, check out the fashion design page here.
NGO FOR IMPACT - pALESTINE ‘24/25 - PRESENT
Heritage of thousands' of years are currently being erased as we speak. Thousands of stories, traditions and entire lineages are disappearing. However, my heritage, my story cannot and will not be forgotten. Palestinian stories date back to 5th century BC and now, we will no longer have access to them.
My ancestors call on me to act
- to create serious art for serious impact.
Merging hand-drawn art and handmade design, our first launch of lifestyle products lead to an impact of $7,000 USD in November 2023 to immediate aid relief with trusted and credible organisation, Anera Organisation. By the end of 2024, we had donated $10,000, cementing our philosophy of sustained and transparent support.
Recognising an undeniable motivation to scale the mission, I left my successful corporate career to fully dedicate myself to launch an ethical atelier, creating artisan products, blending a lineage of storytelling with ethical production and dynamic creativity for social impact.
Beyond fundraising and creating beautiful products, we aim to hold a future for empowering minority communities and reaching a long-term scalable, sustainable model that is built on art, design and providing for our community.
Shop our Impact Collection with 100% profits to Palestine via @Anera Organisation here.
RECOGNIZED BY TEDXAMSTERDAM
Being invited to the TEDxAmsterdam Accelerator Pioneer Program was a profound honour. It gave me the space, mentorship, and platform to articulate why preserving heritage, storytelling, and serious art for serious impact is not only necessary—but urgent. I’m deeply grateful for the opportunity to scale a mission rooted in lineage, creativity, and sustained social impact.
BROKEN DIVINITY SS25
Born from a once-loved wedding dress, I created without asking to be chosen. Only devotion to the act of making itself. In the distance between me and God, I found fabric holding what words could not: shame stitched to grace, regret softened by lace. A wedding dress — vow, union, promise — holding a truth I had forgotten: by His wounds we are healed, and even broken faith is never lost, only waiting to be remembered.
Born from a once-loved wedding dress, I created without asking to be chosen. Only devotion to the act of making itself. In the distance between me and God, I found fabric holding what words could not: shame stitched to grace, regret softened by lace. A wedding dress — vow, union, promise — holding a truth I had forgotten: by His wounds we are healed, and even broken faith is never lost, only waiting to be remembered.
“Call Me, Beep Me” – Immersive VR NFT showcased at NFT NYC 2022 in collaboration with Soho Technique & We Dream
.𖥔 ݁”I'm a spacer woman”˖ִ🛸༄
˖°.Don't you worry 'bout me⋆˚.⋆🔭
Call Me, Beep Me was showcased at NFT NYC 2022 in collaboration with Soho Technique and We Dream, exhibited across six art galleries in Soho, New York City. The work was experienced through virtual and augmented reality, inviting audiences to step fully into a speculative Web3 world where identity, technology, and the body collapse into one. The evening doubled as a live test of We Dream’s beta VR system, allowing viewers to engage with the collection in an immersive, almost intimate way.
At the heart of the project is an ongoing exploration of women occupying and redefining tech-forward spaces, especially within systems that have historically excluded them.
The collection includes SatoSHE From Beyond (NFT 001), my first minted NFT created with HeyLayer as part of their SatoSHE initiative amplifying women in Web3.
Reimagining the elusive creator of Bitcoin as a boundless female intelligence, the piece reflects my ongoing practice of celebrating women in minority spaces, decentralisation, and self-sovereignty — and was sold during the SatoSHE auction, marking a pivotal moment in my journey into digital art and emerging technology.
The Four-Dimensional Woman – Minted with HeyLayer for International Women’s Day 2022
SatoSHE From Beyond – NFT 001 | First minted NFT exploring a boundary-less female intelligence reimagining Bitcoin creator Satoshi Nakamoto, part of HeyLayer’s SatoSHE project celebrating women in Web3
sTieglitz internship ss19
During my internship, I illustrated graphic prints that were used on 11 collection pieces for the upcoming S/S19 Madagascar collection, as well as curated the social media pages with GIFs, hand-drawn illustrations, using Photoshop, Illustrator & Indesign.
I curated the design through the abstract brief from leadership. After developing the print with colour, different drawings, logistical placement, I worked with the technical department to assess if it was the right quality, resolution and size ready for production. I illustrated and curated graphics to share on social media, by hand and with Adobe Creative Suite.
To see more, check out the graphics page here.
New kids turbo f/w17
This project matured from the film “La Haine”, which story focuses three outcasts living in the suburbs of Paris. Analysing the emotions of the characters gave the tone of the collection, whilst the abstract cinematography provided the silhouettes.
Before heading into stand work, I looked at over-sized, unisex shapes that I was inspired by to start developing the tone of the collection.
I sketched small drawings just to give some visual idea for the silhouette which would then be realized by standwork.
I pulled clips that were crucial to the story and held the most emotional value whilst understanding the emphasis of conceptual cinematography.
I draped the fabric in ways that would behold these memorable moments in the film. Beginning the design development process with sketches of stand work.
The intricate details of each draping technique were experimented on different parts of the body to analyse each final outcome.
To see more, check out the fashion design page here.
Digital studies: 2015 - 2020
Below, features mood boards, graphic prints enhanced with Photoshop and Illustrator, and a brief review of textile print for a university project.
My father is an artist (Salam Kanaan) who draws the landscapes of Amman. With his love of Amman instilled in me from a young age, the textile project originated from simple illustrations of the landscape and evolved into patterns imagined with Photoshop and Illustrator. I ironed crackling paper to create dynamic shapes for the graphic opportunities, to develop the textile element of this project. With experimentation and development of colours and scale, I overlapped my favourite print into illustrations to imagine the possibilities.
To see more, check out the graphics page here.
International baccalaureate aRT 2015
In my last year of higher education, for my Art & Design IB projects, I referred back to my Jordanian heritage. My focus fell on the depiction of Muslim women in the media and how their voices are often shunned. In order to represent those voices, I began interviews with women who belong to the Islamic community, specifically those who wear the hijab. Below are multiple art pieces that demonstrate their voices and the often misrepresentation that are oppressed, when in fact it is oppressive to strip them of the freedom to choose.
Olive trees are a symbol of peace in Palestine. Hundreds and thousands of trees grew in the fertile soil. Due to the constant Israeli–Palestinian conflict since 1948, these olives trees are disappearing. In contemporary motion, the symbol of peace has now become a symbol of war, therefore the olive tree is represented through the construction of guns.
To see more, check out the development/process page here.
lOOKING INTO RAW AW17
Based on the brief of "Diversity”, I researched global photographer Jimmy Nelson's series of The Siberian Arctic and Northern Africa. The two photo series had such parallel differences that I developed a collection based on such extremes for a harmonious balance.
To see more, check out the fashion design page here.
DRAWING STUDIES: 2015 - 2020
Below features drawing studies over the years, whether it be for university projects or personal projects. They feature hand-drawn illustrations and small development of design silhouettes and shapes.
To see more, check out the drawing studies page here.
